The Realty Factor believes that real estate is a local business driven by individual Realtors in their own communities. From helping families purchase their first home, to helping investors build and manage their real estate portfolio. At The Realty Factor knowing real estate inside and out is a way of life.
The Rental Factor is the property management division of The Realty Factor, Inc. and a full service real estate property management firm handling single family homes, condos, townhomes and small commercial properties.
Realty Referral Alliance is a sister company to The Realty Factor that specializes in referring real estate in all 50 States.
Click each title below to expand for details
In the words of the oil barron J. Paul Getty, "I'd rather have one percent of the efforts of 100 people than 100 percent of my own efforts."
better to make 80% on 20 deals than 100% on 2. Show actually commission breakdown and mention $395 fee. Also mentino E and O. Also mention they'll make it up with overrides. If they want the highest split, 100%, they should open their own company because at the 100% commission companies you get no support/help. They should just get their brokers license if they are only interested in highest commission splits. If they ONLY want to do personal production...that's okay. But then you will always be looking for the next company that offers more for the highest commission split. You need a team. Be like the broker...have lots of agents so when you don't close deals in a certain month, at least you still make money because you have teammates closing deals.
Opportunity to quickly move into management and build a sub-agency of agents without the need to be a real estate broker
You are assigned a sales manager with extensive real estate experience who will be a mentor. This provides for on-going coaching. Of course if you are independent this does not mean that you will have someone to check in with. This simply means there is always someone to take your calls. You are programmed in their cell phone and you have someone to talk deals over with and bounce ideas off of. Especially when the sales managers are involved heavily in the local board of realtors, grievence committees it helps.
While it is ultimately up to you to make it happen, it does all start with the proper training. With over 30 hours of online video training you'll learn from real estate agents who are actually doing what they are teaching you.
That's how we know these techniques work. We simply video taped what we do day in and day out and give you a backstage pass to what makes money in today's market.
Each agent with The Realty Factor will have a username and password to log into the backoffice website which is your source for training, business management, downloads etc. Here is a list of the current sections.
Video Training
With over 30 hours of video training you can watch 24/7 including topics covering short sales, online lead generation, mls use, listing and sale paperwork and so much more...
Business Management
Submit business to the office through our proprietary pipeline/message log system. View and track all of your teammates deals. You can actually see all documents they upload etc. Your files are audited each week for compliance checking for correct/required paperwork, makeing sure there are no missing signatures, dates and initials etc. You will communicate with our auditor through the message log.
Leaders Scoreboard
With over 30 hours of video training you can watch 24/7 including topics covering short sales, online lead generation, mls use, listing and sale paperwork and so much more...
Compliance
With over 30 hours of video training you can watch 24/7 including topics covering short sales, online lead generation, mls use, listing and sale paperwork and so much more...
Registration
With over 30 hours of video training you can watch 24/7 including topics covering short sales, online lead generation, mls use, listing and sale paperwork and so much more...
Company Calendar of Events
With over 30 hours of video training you can watch 24/7 including topics covering short sales, online lead generation, mls use, listing and sale paperwork and so much more...
Download Center
Containing over 300 documents/pdfs for you to download and use including sales contracts, etc.
Forum
Ask questions in this group forum and get answers from agents company wide.
Blogs
Read the blog posts from company leaders and top agents.
Pictures
Everyone loves looking at pictures. Go here to see photos of past company events.
Have you ever seen signs or print advertisement offering “Free 24 Hour Recorded Information”? This call capture technology trend is growing fast. Here's why: People call 3-4 times as often when the call is free, available 24 hours a day, and recorded (non-confrontational). Some of the main reasons for loosing leads:
- Surveys show that home buyers simply do not want to be hounded by real estate agents. So they do not call a cell phone or office number. However, when they can call a recorded message and get the information they want they will call 3-4 times as often.
- You are not in the office.
- You couldn’t pick up the phone.
- The caller just hangs up.
- Someone(receptionist) wrote down the wrong message.
- Someone else took the lead. Some real estate offices play favorites.
In fact, 30-40% of calls are placed between 5:00 p.m. and 9:00 a.m., when agents typically are not even reachable.
The solution? A 24 hour pre-recorded call capture system. You will be given unlimited ID#'s for your listings, such as 4589. When a prospect calls the main hotline number they are asked to input the property ID. (Note: You will have a sign rider on your For Sale sign on listings and this rider will list the 24 hour hotline number as well as the listing ID# such as 407-792-3996 ID#4589). You can also place the phone number and ID on brochure boxes, flyers, mailers, newspaper/ magazine ads, website, etc. You simply follow our template and write the script prospects will hear when they call. We will have the script professionally recorded for you.
On the recording we tell the prospect "you can press 1 at anytime to be connected directly to the listing agents cell phone". If they press 1 our system will forward the call to your cell phone!
But here is the best part! Anytime anyone calls, you will be informed within seconds vai email telling you which property was called and the callers phone number. Whether the caller remembers to leave their number or not does not matter. Even if they have caller ID blocking or an unlisted number, our system uncodes 99% of callers phone numbers. You can then call this prospect back immediately.
They key is you will never lose a lead again.
Click Here to watch a video of broker/owner Joe Adkins explaining how the 24 hour pre-recorded hotline lead generation system works.
Similar CRM solutions sell for over $200 a month. There is no recurring monthly cost with The Realty Factor...and it’s better than everything else out there. How do we know that it’s better, because we have used all the contact management systems on the market and couldn’t find one that we really liked. So we hired developers and built our own! Drip Email and 3 hours of how-to video training included.
This contact management system includes drip/automatic email, lead sharing with assistants and teammates, short sale listing tab for tracking and organizatino, automated plans that tell you what to do and when to do it and much more.
CLICK HERE to watch a video of Joe Adkins explaining why he loves The Realty Factor's proprietary web-based contact management system.
90%+ of home buyers and sellers start their search for real estate online, yet the majority of realestate agents haven’t a clue how to tap into the online market.
Simply having a website does not mean you’ll generate any leads. The Realty Factor’s broker/owner is a top internet marketer. He will show you how to generate more leads that you can handle in the step-by-step how-to videos. Why are we so confident in this...because we have been doing it for years and still do it day in and day out.
All Lead Generation Websites include: Squeeze page marketing system, funnel marketing techniques, personalized video lead capture pages, requested free reports are automatically emailed to prospects, prospects information is automatically entered on your contact management system daytimer and you are emailed each time you receive a new lead. There are 5+ hours of video training on how to generate leads online and how to work your site. Click Here to visit one versino of our lead generation website.
Blogs (short for weblogs) are the most used type of website on the internet yet most people do not have a blog or know what a blog is. You will get your own blog for free along with 3-4 hours of video training on how to use it.
Basically, it’s your personal real estate website where you control the content and speak your mind. We will set up your blog so that each time you make a new post to your blog, the same information will automatically go onto your facebook wall, twitter feed, linkedin profile etc. To see an example of one of The Realty Factor agent blogs, visit www.Kathi.com to view an example of the custom blog you will receive.
Website Analytics will tell you how many people visit your lead generation website and blog, how often they come back, how long they stay, how many pages on they view, from what part of the counrty/world they are visiting from, which pages are the most visited pages and much more...
While it is best to focus on one industry at a time, there are many successful real estate agents that have diversified their business and created multiple streams of income for themselves and their families. The Realty Factor’s broker/owner Joe Adkins has successfully diversified his business with all the companies you see above and he will show you exactly how, over time, you can do the same if you desire.
If you desire to just stay in the real estate business, that of course is fine as well. But for those who have always wanted to learn about the wealth management/financial planning business, the insurance business, the mortgage business and the insurance business...becoming an agent with The Realty Factor is the first step to learning what other industries have to offer.
If you have every been interested in financial planning, we can help you leverage your real estate contacts to propel you into Wall Street. With TD Ameritrade Institutional as the custodian for Global Asset Management Group, we have access to world class money managers such as Goldman Sachs, Nuveen, PIMCO, Oppenheimer and hundreds of other.
You find the clients and we'll manage the portfolios. All it takes is a Series 65 license. If you do not have a Series 65 you can still be set up as a Relationship Manager and receive referral fees for financial planning clients in certain states such as FL, CA and GA.
To learn more about Global Asset Management Group please visit www.GAMGinc.com.
If you have interest in the insurance business, Financial Insurance Advisors can get you started. Become appointed with top insurance carriers such as Allianz, LSW, John Hancock and others. An insurance license (life,health and annuity) is required in the state of FL to sell insurance products. To learn more visit www.FinancialInsuranceAdvisors.com.
SHORT SALES are 75% of the real estate market, yet most real estate agents are not familiar with the ever-changing rules/laws of short sales. Nor are they aware of how to tap into this lucrative market. The key leaders at The Realty Factor are experts in the short sale arena and have filmed a 1.5 hour video breaking down short sales from A to Z including the much sought after IRS documents that explain the tax laws with short sales.
The Realty Factor has individual agents who list 5+ short sales a month...and best of all... they’ll tell you how they do it.
Here is the Short Sale 101 6 part video course as well as the IRS Documents relating to short sales that have been so helpful to so many. We provide this informatin to client free of charge, in hopes that if they know someone who is in a short sale situation, they would refer them to us so we can help them out of what is a difficult situation.
By clicking on the below links you will be able to download the IRS documents as well as watch each of the 6 videos whenever you want to. If you have a friend or family member who could benefit from this information , please feel free to forward this information on to them.
SHORT SALE VIDEOS - Parts 1-6
Click Here for Short Sale Video Part 1
Click Here for Short Sale Video Part 2
Click Here for Short Sale Video Part 3
Click Here for Short Sale Video Part 4
Click Here for Short Sale Video Part 5
Click Here for Short Sale Video Part 6
IRS DOCUMENTS - (large documents and may take longer to load)
Tax Relief for Struffling Homeowners Brochure - This document from IRS.gov explains tax consequences and judgements, if any, resulting from a short sale.
Spanish - Tax Relief for Struffling Homeowners Brochure - This document from IRS.gov explains tax consequences and judgements, if any, resulting from a short sale.
The Mortgage Forgiveness Debt Relief Act and Debt Cancellation
Reduction of Tax Attributes Due to Discharge of Indebtedness - Form 982
IRS Help for Financially Distressed Taxpayers
Is Canceled Debt Taxable or Not
Rich Email - Tagging, Conversation View and Fast Search make email manageable again.
Sharing & Document Management - Easily share files and folders throughout the organization and manage workflow in email.
Archiving & Discovery - Integrated, simple to use compliance functionality built in.
Contact Management - Personal and global address lists that can be shared across the entire organization
Mobility - Over-the-air sync to iPhone, Blackberry, Android and any mobile web browser.
Group Calendars - Personal and group calendars with global free-busy times as well, sharing of calendars and syncing with iPhone, Blackberry and Android.
Use any email client like Microsoft Outlook, Thunderbird or maximize productivity with Zimbra web-based application or Zimbra Desktop.
Each real estate agent with The Realty Factor will receive their own personal office extension. When a client calls the main office number and enters your extension, your cell phone will be called. You are also able to install a 'soft phone' as you see in the image and when your office extension is called not only will your cell phone ring, but your computer will ring. Then simply talk to clients using the built in microphone and speakers on your computer.
The office phone exension has a ‘follow-me’ feature that will ring your soft-phone/computer first. Then if after 2 rings you do not pick up there it will then try for 4 rings on your cell phone. If you do not answer there the caller can leave a voicemail. That voicemail then will be emailed to you so you never have to call in and check your voicemail. Simply open the voicemail attachment in your inbox.
What are the costs involved in becoming a Realtor?
Why didn't anyone tell me it was so expensive to become a Realtor? A: That is why we started Realty Referral Alliance. They never me during real estate school either.
Do I have to become a Realtor?
Do I have to cold call FSBO's and expired listing and hound my family and friends to sell real estate?
What is floor time and why do some "old school" brokers ask that I do it?
Do I have to spend my Sundays sitting at open houses? A: You absolutely can if you want to...but it's not recommended to waste 4 hours of family time sitting alone at an open house.. Here's why...
Should I start my real estate career at a "Big Name" company or should I consider companies where I'm not just a number?
Will there be someone to help me write my first contract?
When I have questions, who do I call?
While 24/7 on demand online training is good....what kind of hands on training can I expect?
Can I work out of The Realty Factor offices and is there a computer I can use?
Am I provided a lead generation website, that actually generates leads?
I'm not tech savvy, will I still be able to follow your lead systems?
How do I organized leads and contacts so I'm effective?
Where do I get all of the forms that I need such as a Sales Contract, Listing Paperwork and addendums?
I need business cards, how much do they cost and where can I order them? First 1000 cards is on us. After that it costs $50 including shipping for full color thick card stock cards. Go to faiprint.com to see.
How much does it cost to join The Realty Factor and is there a monthly charge? A: while most companies do charge a $30/mo. technology fee, we do not. (watson $20/mo and KW $30/mo) While $30/mo. doesn't seem like a lot, $360 plus all the costs of being a Realtor does add up quick. We don't nickle and dime out agents to death. There is a one-time registration fee of $195. Here's what you get: Show the comparison chart at the end of the new agent checklist. http://www.financialadvisorsinternational.com/downloads/TRF/TheRealtyFactorNewAgentChecklist.pdf
Is there a system to follow to help me to get started making money in real estate. A: talk about new agent checklist
Will you provide me with leads?
If I want to work out of my home like so many top producing real estate agents, what tools do you provide that are web-based and allow me to keep in contact with the main office?
Questions to ask yourself....
Does your broker offer regular classroom training geared towards helping you build your business?
Does your broker encourage you to build your own brand, so that your future business increases in value?
Does your broker set you up with your own free lead generating agent website?
Does your broker offer a proven, customizable coaching program?
Does your broker offer 24/7, on demand, video based training?
Does your broker offer a compensation plan that can provide passive income for you that could fund your retirement?
Did you know, if you were at The Realty Factor, your answer would be YES to all 10 questions. Would you like to learn more about a professional career at The Realty Factor?
Contact us about scheduling a confidential conversation with a Team Leader in your area today!
At The Realty Factor, it’s all about you.
7 questions brokers pray you don't ask them.
Can I take my listings with me? If you are considering changing real estate companies, a major questions people have is
Do I get paid on Pending deals if i change companies?
Should I think about getting my brokers license and opening my own company instead of joining you all?
Can I build my own team with The Realty Factor without having a brokers license? How is this possible? A: show income calculator. Technically and licensing related...how is this possible.
I need business cards, how much do they cost and where can I order them? First 1000 cards is on us. After that it costs $50 including shipping for full color thick card stock cards. Go to faiprint.com to see. How much does it cost to join The Realty Factor and is there a monthly charge? A: while most companies do charge a $30/mo. technology fee, we do not. (watson $20/mo and KW $30/mo) While $30/mo. doesn't seem like a lot, $360 plus all the costs of being a Realtor does add up quick. We don't nickle and dime out agents to death. There is a one-time registration fee of $195. Here's what you get: Show the comparison chart at the end of the new agent checklist. http://www.financialadvisorsinternational.com/downloads/TRF/TheRealtyFactorNewAgentChecklist.pdf
Is there a system to follow to help me to get started making money in real estate. A: talk about new agent checklist
While 24/7 on demand online training is good....what kind of hands on training can I expect?
Can I work out of The Realty Factor offices and is there a computer I can use?
Am I provided a lead generation website, that actually generates leads?
How do I organized leads and contacts so I'm effective?
I have my own way of running my business, are you going to put a crimp in that?
Can I open my own office under The Realty Factor.
I'm not tech savvy, will I still be able to follow your lead systems?
What kind of commission splits do you offer?
If I want to work out of my home like so many top producing real estate agents, what tools do you provide that are web-based and allow me to keep in contact with the main office?
Will you provide me with leads? A: LendingTree, Movoto (30% referral to them no cost upfront) etc. We give you the tools to generate your own leads
How does the 24 hour hotline system work, why should I use it and what does it cost?
Questions to ask yourself....
Does your broker offer regular classroom training geared towards helping you build your business?
Does your broker encourage you to build your own brand, so that your future business increases in value?
Does your broker set you up with your own free lead generating agent website?
Does your broker offer a proven, customizable coaching program?
Does your broker offer 24/7, on demand, video based training?
Does your broker offer a compensation plan that can provide passive income for you that could fund your retirement?
Did you know, if you were at The Realty Factor, your answer would be YES to all 10 questions. Would you like to learn more about a professional career at The Realty Factor?
Contact us about scheduling a confidential conversation with a Team Leader in your area today!
At The Realty Factor, it’s all about you.
1. We understand how hard it is to leave your broker. a. A relative b. Long time friend c. Strong ties to brand.
2. You have tried it all. Don legrange etc branded websites, buy leads with no luck
3. Posted on Facebook, Twitter and still waiting for it to bring a lead
4. Networked with every investor group, Toastmasters, real estate group and it takes so much time. You just want to sell houses.
5. How about getting you own leads instead of buying them or paying a large referral fee to your broker for them.
6. 90% of real estate clients start there search on line. So why send postcards and attach door hangers.
7. Clients want to know what you can do for them. It is not about you.
8. Kathi and I to do a 5 minute video on the landing page www.RealtyCareerPath.com. Have them fill out their information to get more videos etc. We can also put a link to this document on the recruiting pagehttp://www.financialadvisorsinternational.com/downloads/FAI-agent-backoffice-website-tutorial-with-screenshots.pdf. Also the new agent checklist maybe...with the links NOT working. Also maybe a list of all of our tools?http://www.financialadvisorsinternational.com/downloads/FAItools.pdf.
9. create the 10 questions you should ask your broker based on the Josh Schoelly letter ,top things you should ask a real estate agent before listing...all about technology. Also amount of square feet versus number of agents. overhead, how much debt.
10. maybe also in the offer with the Short Sale videos we will offer 'Top 20 Questions you MUST ask before you sign on with a real estate company'. Then use the stuff in FAI>_TRF>recruiting>mailer 1 - recruiting.docx but change it all into questions...like 'Ask the broker/sales manager if they are utitizing blogs, do they provide you a blog for free as well as 3-4 hours of online video training to teach you not only how to blog and use the software, but how to generate buyer/seller leads from it'
Your first order of 1,000 business cards is on us. When you join The Realty Factor or Realty Referral Alliance we will pay for your first order of business cards. There are multile designs to choose from.
Click Here to view the business card designs for all companies
When a real estate agent joins The Realty Factor they will receive a For Sale Sign for every listing they bring over for absolutely no charge. So if you bring over 20 listings, we will purchase 20 for sale signs for you...and they are yours to keep.
To start a new career in real estate or for continuing education, IFREC is highly recommended by The Realty Factor.
